If a survey isn’t feasible, then you can use Facebook Audience Insights to filter audiences by their interests or opinions. To mine these data, you might need to perform a survey. As such, they can be a bit harder to measure than demographics and location data. For example, you might be interested in targeting gaming enthusiasts, outdoor climbers, toy collectors, or foodies. Psychographics include attitudes, opinions, interests, and activities. Again, Facebook Audience Insights and Google Trends might be helpful here, as well as MyBestSegments. Pinpoint your target audience by neighborhood, city, state, country, or region. By defining your audience by location, you can be sure to target those areas specifically. For example, maybe your customers are concentrated in a certain country or region. Use tools like Facebook Audience Insights and Google Trends to help you parse demographic data that you can then file into the template.Įven if your business is international, it can help to narrow down your audience by geography or location. Some demographics include: age, gender, income, education level, marital status, and occupation. 5 key ways to identify your target audience:ĭemographics are a set of criteria you can use to describe a segment of the population. Here are a few key elements you might include in a given template. It allows you to stay organized, sustain momentum, and keep your teams aligned. The template is particularly useful if you are running several marketing or ad campaigns at the same time, or you are marketing one product while trying to launch another. For other marketing campaigns - or for product creation - you might be interested in psychographics like interests and opinions. For certain marketing campaigns, you might be interested in demographics like age and gender. How to use the Target Audience Templateĭepending on your goals, you can use the Target Audience Template in a variety of ways. You may find this especially beneficial when running multiple marketing or ad campaigns or juggling several projects at a time. Use the Target Audience Template any time you’d like to understand who is interested in your products or services. Analyzing your target audience provides valuable insights for most business functions.
Target audience analysis involves describing your audience in terms of a variety of demographics, including age and gender, as well as income, education, and location, or psychographics like interests and opinions.
Effective marketing, product development, and the overall business strategy.
0 kommentar(er)
